- Screach, the cloud-based TV content solution for the leisure and gaming industry, has signed a partnership with the leading casino chain Aspers Group.
- The deal will see Screach deliver a bespoke TV channel to more than 100 screens in Aspers casinos across Britain – including the UK’s largest supercasino, Aspers Westfield at Stratford in East London.
- It comes after a successful evaluation period in which Aspers used the Screach service to produce interactive content to improve the casino experience and deliver targeted messages to its members.
- Aspers Group was one of the earliest adopters of the Screach system, which allows leisure and gaming industry operators to engage more with their customers by using the very latest digital, data-led and app-based technologies.
Jonathan Spittle, Marketing Director, Aspers Group, commented:
“The Screach technology is more than just a way to seamlessly connect, and extract maximum value from, our digital assets – it also allows us to deliver targeted and timely messages to our members.
“Screach has been an invaluable partner in improving our member experience and making a commercial return for the business.”
Robert Rawlinson, CEO, Screach, added:
“Aspers Group was Screach’s first large venue format customer – and the first to recognise the potential of our service. For more than a year our system has enabled them to deliver a bespoke and fully interactive TV channel to their casinos.
“Aspers casinos are vibrant leisure destinations, and we’re delighted to have played such a significant and demonstrable role in further improving their member experience. We look forward to helping them achieve their goals in the months and years ahead.”