London, 1st February 2022 – Prime Video has teamed up with the Screach streaming platform to deliver its broadcasts of French Ligue 1 Uber Eats football via a smart TV app to thousands of commercial venues across France.
At the beginning of the 2021-22 season, Prime Video, the “home of top French Club Football” acquired 80% of Ligue 1 Uber Eats and Ligue 2 BKT matches. Under the three-year deal, Amazon is broadcasting over 600 matches a season direct to fans via its Prime Video service.
Now Prime Video has struck a partnership with Screach, the cloud-based streaming and advertising platform built exclusively for commercial venues, to deliver its football content to bars, restaurants and cafés across France.
The Screach app, which is already available in 157 countries, aggregates live sports services and gives venues access, via subscription or Pay-per-view, to HD quality events that drive footfall and sales.
The platform, which was developed by the UK tech firm Screenreach and is already being used by the NFL, also comes with integrated venue marketing and advertising capabilities – enabling venues to monetise their existing TV screens, boosting sales and generating incremental revenue to help offset their investment in live sports.
Robert Rawlinson, CEO of Screenreach, commented:
“Amazon’s decision to partner with us is great news, both for us as a business and for commercial venues in France. Screach’s technology offers a turnkey solution for rights holders such as Amazon who recognise the value of the enterprise space, both as a source of commercial subscriptions as well as a powerful way to reach individual fans.
“The Screach platform was designed and built to help venues gain access to more live sports content at the best prices and help them get payback on their investment.
“From January we’ll be making it easier than ever for the owners and operators of bars, restaurants and cafés across France to harness the power of Ligue 1 matches and other live sports to attract and retain customers, without the need for a satellite or cable service.
“Above all it is refreshing that a business the size of Amazon would choose a new technology provider in Screach to offer a next generation streaming solution to the commercial venue market in France.”