WHAT'S CHANGED?

With financial survival a major concern for crowd dependent live sports organisations, many existing sports rights agreements have been subject to or are considering a short-term restructure. In doing so, sports clubs are being given the chance to broadcast non-televised live matches and events (by the content owner) via their own consumer streaming platforms. The lifeline offers flexible per match/event terms, allowing sports clubs to monetise their live content.

Leading the way is the English Football League (EFL) who have reported that clubs are set to lose £200M* without crowds and matchday revenue, resulting in a restructured agreement with their domestic broadcaster Sky Sports, which has been hugely praised and welcomed by EFL clubs and sports fans.

These types of short-term content rights agreements are crucial in the survival of sports clubs big and small from football to rugby to tennis, and a step towards saving the sports clubs and competitions fans love; however, this is not a viable solution for commercial premises (pubs, bars and hotels) which is where we aim to help. 

*Source: https://www.efl.com/news/2020/september/efl-statement-update-from-efl-chair/

HOW CAN SCREACH HELP?

Sports Clubs

Utilising our proven commercial streaming solution and end to end service, these agreements present an opportunity for sports clubs to monetise their live content and generate incremental income beyond the consumer market, tapping into the untouched commercial premises market to sell localised content subscriptions, all in conjunction with the content owners respective propositions. To achieve this, all Screach requires is an existing stream/feed offering a completely frictionless and cost-free solution to generate incremental revenues.​​

• Enabling sports clubs to tap into the 1.1 billion* yearly pub visitors (pre Covid) – a targeted audience to promote your consumer streaming solution

• Unlocking additional revenues from advertisers and sponsors with a more attractive partnership proposition

• Re-connecting with and rewarding loyal fans, allowing them to experience viewing live local content in an alternative atmospheric venue

• Chance to generate more consumer interest in local sports clubs and teams, encouraging more fans to attend stadiums and arenas once they reopen

*Based on footfall presence data (​23,000 average visits per Screach venue per year)

Commercial Premises

​With a commercial streaming opportunity, this would also provide pubs, bars and hotels with unique benefits and a step towards recovery. As an enterprise grade live streaming and digital signage solution, Screach currently helps venues broadcast live sports responsibly and safely with the use of ready to go Covid digital posters that can be displayed simultaneously with live sports.

• Flexibility of terms to ‘pick and choose’ only the live content they want to show, delivering a more localised and relevant sports viewing experience and ultimately a greater return on subscription

• A cost-effective alternative to traditional live sports subscriptions without the loss of their live sports offering

• A safe space for fans to enjoy live local sports

Get in touch...

Today, Screach is trusted by 1,000+ independent venues and some of the UK's industry leading brands including Marstons, Stonegate Pub Co and Beds & Bars. We also already work with Premier Sports showing live La Liga and Serie A and BT to show Champions League and Premier League highlights.

We welcome conversations from sports clubs, content owners and broadcasters who would like to explore how we can help them generate incremental revenues. 

Please contact Chief Revenue Officer Scott Appleton at scott.appleton@screach.com