Pubs have long been criticised for not moving with the times to embrace technology, however according to cloud-based communication and entertainment platform Screach, pubs are receptive to using hi-tech ways to increase venue profitability as a record 1,000 pubs sign up for the new Screach Lite BT Sport package in just five weeks.
Screach effectively creates a new TV channel for pubs’ existing screens enabling venues to show entertaining and engaging content on screens to draw customers’ attention where landlords then display their own adverts and promotions to help drive footfall and sales.
In June 2015, Screach announced a partnership with BT Sport where customers signing up to BT Sport Total benefit from a free Screach Lite service designed to help pub owners drive footfall and sales through their existing TV screens. Since the service went live on 1 July 2015, pubs have been registering at an ever increasing rate reaching up to 70 per day.
Robert Rawlinson, Screach CEO, said: “Pubs have bought into the concept of using their existing screens to increase venue profitability, through sharing their venue messages such as food and drink offers or special events. The days of posters are numbered as landlords are now understanding how to better maximise their existing screens as marketing tools with minimal
“Our research showed that landlords would be interested in Screach, however the speed of take up has been well above our expectations with great feedback from our new customers.”
BT Sport director of commercial customers, Bruce Cuthbert, said: “We are delighted BT Sport customers are seeing the benefits of the Screach platform and using technology and the wealth of content we are providing to drive footfall to live sporting events. We selected Screach as a partner because of its high degree of functionality which we think our customers will find invaluable in helping drive further revenues."
The Screach service is simple to setup and use - a Screach smart box is installed in the venue and connected to existing broadband, TVs and AV network, similar to the installation of a BT Sport via a Sky box.
Please direct any media enquiries to OPR on 0191 232 5690 or screach@opr.co.uk
Screach effectively creates a new TV channel for pubs’ existing screens enabling venues to show entertaining and engaging content on screens to draw customers’ attention where landlords then display their own adverts and promotions to help drive footfall and sales.
In June 2015, Screach announced a partnership with BT Sport where customers signing up to BT Sport Total benefit from a free Screach Lite service designed to help pub owners drive footfall and sales through their existing TV screens. Since the service went live on 1 July 2015, pubs have been registering at an ever increasing rate reaching up to 70 per day.
Robert Rawlinson, Screach CEO, said: “Pubs have bought into the concept of using their existing screens to increase venue profitability, through sharing their venue messages such as food and drink offers or special events. The days of posters are numbered as landlords are now understanding how to better maximise their existing screens as marketing tools with minimal
“Our research showed that landlords would be interested in Screach, however the speed of take up has been well above our expectations with great feedback from our new customers.”
BT Sport director of commercial customers, Bruce Cuthbert, said: “We are delighted BT Sport customers are seeing the benefits of the Screach platform and using technology and the wealth of content we are providing to drive footfall to live sporting events. We selected Screach as a partner because of its high degree of functionality which we think our customers will find invaluable in helping drive further revenues."
The Screach service is simple to setup and use - a Screach smart box is installed in the venue and connected to existing broadband, TVs and AV network, similar to the installation of a BT Sport via a Sky box.
Please direct any media enquiries to OPR on 0191 232 5690 or screach@opr.co.uk
