Screach collects information about your customers, their favourite brands, buying behaviour and how they interact with your venue. It then overlays business data from your systems such as inventory, stock levels, transactions and even weather at the location or the time of day.
STEP 2: SMART, DATA-DRIVEN DECISION MAKING
Screach then interprets this data using rules you define to programmatically determine which marketing activity will deliver the greatest impact on profitability. For example, it's forecast to rain, therefore, promote wellington boots, umbrellas etc.
STEP 3: AUTOMATED DISTRIBUTION
Communications are automatically produced, personalised and pushed via the most effective channels and to the most receptive consumers.
STEP 4: MEASURABLE IMPACT
Finally, the effectiveness of the marketing activity is measured and represented in simple yet comprehensive dashboards which can also be used to determine further optimisations in your marketing operations.